Never undervalue the power of single individuals purchasing themselves things.
Chinese e-commerce giant Alibaba reported its greatest private sales day ever on Singles Day, a casual vacation committed to individuals who aren’t in relationships.
Singles Day is on 11/11 (see all those “1”s? they represent being alone) and has actually ended up being over the last few years a larger Chinese shopping day than Black Friday or Cyber Monday. Alibaba was a leader in using discount rates on the vacation, and their sales are promoted with a live TELEVISION program marketing the discount rates offered on the site.
One questions if the marketing is improving or if there are simply way more individuals searching for a Single’s Day reward in these lonesome times.
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