The story behind Flamin’ Hot Cheetos is being made into a movie

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Flamin’ Hot Cheetos’ eponymous movie”Flamin’ Hot”informs the story of how a Mexican-born janitor produced the billion-dollar renowned treat taste.(Courtesy of PepsiCo )

The story behind a preferred hot treat is being become a major feature film — and it sounds respectable.

A biopic detailing the development of Flamin ’ Hot Cheetos, tacky Cheeto’ s spicier brother or sister, has actually been greenlit after a “ extremely competitive sale, with numerous studios competing for the task, ” Variety reported . Fox Searchlight is set to produce the movie, “ Flamin ’ Hot, ” which illustrates the real– and unintentional– rags-to-riches story that began a billion-dollar treat taste.

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Robert Monta ñ ez, the individual accountable for the chip, was a Mexican-born janitor operating at the Frito-Lay ’ s Rancho Cucamonga plant in 1976. Inning accordance with Fox News Latino , Monta ñ ez immigrated to California as a kid, left of high school and worked as a farm hand on SoCal farms prior to winding up at Frito-Lay, where a plant mess-up altered his life.

An issue on an assembly line left a batch of Cheetos without cheese dust one day, inning accordance with GrubStreet . Not desiring the food to go to squander, Monta ñ ez took them house and chose to spice them up a bit.

Working off of a preferred Mexican street food, elotes, which is grilled corn smothered in salt, lime juice, chile powder, and generally mayo and cotija cheese, Monta ñ ez chose to produce the very same taste profile and coat the bare Cheetos in it.

Robert Monta ñ ez, the innovator of the chip, stated his concept behind the taste was from elote– a popular Mexican street food that includes grilled corn slathered in lime juice, chile powder, salt and typically mayo and cotija cheese. (iStock)

“ I see the corn guy including chile, butter, and cheese to the corn, ” he informed Fox, “ and believed, exactly what if I include chile to a Cheeto? ”

His production was a success and began a buzz so strong that it landed him a conference with the Frito-Lay ’ s president, who asked him to develop a discussion for the business executives in 2 weeks.

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Monta ñ ez, who had a hard time to find out English, informed Fox he copied a marketing technique from a book he discovered at the library for his discussion.

“ I ’ m a bit of an artist so I even developed the bags and put the Cheetos in it, ” Monta ñ ez informed Fox.

The executives liked the concept and began making Flamin ’ Hot Cheetos– which ended up being Frito-Lay ’ s highest-selling treat.

The story has an even better ending– after Monta ñ ez ’ s billion-dollar concept, he was promoted and now is executive vice-president of multicultural sales at PepsiCo.

“ Many times, achievement will be available in ludicrous types, a ludicrous concept may be a billion dollar concept, ” he informed Fox.

Alexandra Deabler is a Lifestyle author and editor for Fox News.

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