The story behind Flamin’ Hot Cheetos is being made into a movie

Please follow and like us:

Flamin’ Hot Cheetos’ eponymous movie”Flamin’ Hot”informs the story of how a Mexican-born janitor produced the billion-dollar renowned treat taste.(Courtesy of PepsiCo )

The story behind a preferred hot treat is being become a major feature film — and it sounds respectable.

A biopic detailing the development of Flamin ’ Hot Cheetos, tacky Cheeto’ s spicier brother or sister, has actually been greenlit after a “ extremely competitive sale, with numerous studios competing for the task, ” Variety reported . Fox Searchlight is set to produce the movie, “ Flamin ’ Hot, ” which illustrates the real– and unintentional– rags-to-riches story that began a billion-dollar treat taste.


Robert Monta ñ ez, the individual accountable for the chip, was a Mexican-born janitor operating at the Frito-Lay ’ s Rancho Cucamonga plant in 1976. Inning accordance with Fox News Latino , Monta ñ ez immigrated to California as a kid, left of high school and worked as a farm hand on SoCal farms prior to winding up at Frito-Lay, where a plant mess-up altered his life.

An issue on an assembly line left a batch of Cheetos without cheese dust one day, inning accordance with GrubStreet . Not desiring the food to go to squander, Monta ñ ez took them house and chose to spice them up a bit.

Working off of a preferred Mexican street food, elotes, which is grilled corn smothered in salt, lime juice, chile powder, and generally mayo and cotija cheese, Monta ñ ez chose to produce the very same taste profile and coat the bare Cheetos in it.

Robert Monta ñ ez, the innovator of the chip, stated his concept behind the taste was from elote– a popular Mexican street food that includes grilled corn slathered in lime juice, chile powder, salt and typically mayo and cotija cheese. (iStock)

“ I see the corn guy including chile, butter, and cheese to the corn, ” he informed Fox, “ and believed, exactly what if I include chile to a Cheeto? ”

His production was a success and began a buzz so strong that it landed him a conference with the Frito-Lay ’ s president, who asked him to develop a discussion for the business executives in 2 weeks.


Monta ñ ez, who had a hard time to find out English, informed Fox he copied a marketing technique from a book he discovered at the library for his discussion.

“ I ’ m a bit of an artist so I even developed the bags and put the Cheetos in it, ” Monta ñ ez informed Fox.

The executives liked the concept and began making Flamin ’ Hot Cheetos– which ended up being Frito-Lay ’ s highest-selling treat.

The story has an even better ending– after Monta ñ ez ’ s billion-dollar concept, he was promoted and now is executive vice-president of multicultural sales at PepsiCo.

“ Many times, achievement will be available in ludicrous types, a ludicrous concept may be a billion dollar concept, ” he informed Fox.

Alexandra Deabler is a Lifestyle author and editor for Fox News.

You can see who we've worked with near you that you might know for a reference by browsing our hierarchical portfolio directory below. For video marketing, cities we serve include There was an error with contacting the service. Please check your Best Local SEO Tools settings like the state *full name* and city name. Some cities may cause bugs because they are not in our database. If that is the case,