The story behind a preferred hot treat is being become a major feature film — and it sounds respectable.
A biopic detailing the development of Flamin ’ Hot Cheetos, tacky Cheeto’ s spicier brother or sister, has actually been greenlit after a “ extremely competitive sale, with numerous studios competing for the task, ” Variety reported . Fox Searchlight is set to produce the movie, “ Flamin ’ Hot, ” which illustrates the real– and unintentional– rags-to-riches story that began a billion-dollar treat taste.
Robert Monta ñ ez, the individual accountable for the chip, was a Mexican-born janitor operating at the Frito-Lay ’ s Rancho Cucamonga plant in 1976. Inning accordance with Fox News Latino , Monta ñ ez immigrated to California as a kid, left of high school and worked as a farm hand on SoCal farms prior to winding up at Frito-Lay, where a plant mess-up altered his life.
An issue on an assembly line left a batch of Cheetos without cheese dust one day, inning accordance with GrubStreet . Not desiring the food to go to squander, Monta ñ ez took them house and chose to spice them up a bit.
Working off of a preferred Mexican street food, elotes, which is grilled corn smothered in salt, lime juice, chile powder, and generally mayo and cotija cheese, Monta ñ ez chose to produce the very same taste profile and coat the bare Cheetos in it.
“ I see the corn guy including chile, butter, and cheese to the corn, ” he informed Fox, “ and believed, exactly what if I include chile to a Cheeto? ”
His production was a success and began a buzz so strong that it landed him a conference with the Frito-Lay ’ s president, who asked him to develop a discussion for the business executives in 2 weeks.
Monta ñ ez, who had a hard time to find out English, informed Fox he copied a marketing technique from a book he discovered at the library for his discussion.
“ I ’ m a bit of an artist so I even developed the bags and put the Cheetos in it, ” Monta ñ ez informed Fox.
The executives liked the concept and began making Flamin ’ Hot Cheetos– which ended up being Frito-Lay ’ s highest-selling treat.
The story has an even better ending– after Monta ñ ez ’ s billion-dollar concept, he was promoted and now is executive vice-president of multicultural sales at PepsiCo.
“ Many times, achievement will be available in ludicrous types, a ludicrous concept may be a billion dollar concept, ” he informed Fox.