This year’ s advertisements include nation rap artist Lil Nas X and star Sam Elliott waging an Old West dance-off for PepsiCo Inc.’ s Cool Ranch Doritos; Buzz Lightyear, Flash Gordon and other preferred sci-fi characters gathering curbside pickup orders from Walmart Inc.; and Boston-affiliated celebs Rachel Dratch, Chris Evans, John Krasinski and David Ortiz admiring the “ smaht pahk ” automatic-parking function on the brand-new Sonata from Hyundai Motor Co. Ltd.
“ We simply wish to captivate and if somebody got a takeaway about among our automobiles, we’ ll enjoy, ” stated Angela Zepeda, primary marketing officer at Hyundai Motor America.
Advertisers have a lot on the line. The Super Bowl still routinely draws an audience surpassing 100 million individuals at a time when conventional ad-supported TELEVISION is suffering a constant disintegration in rankings as options, consisting of ad-free streaming services, multiply.
Fox Corp. charged as much as $5.6 million for 30 seconds in this year’ s video game pitting the San Francisco 49ers versus the Kansas City Chiefs.
To continue keeping reading The Wall Street Journal, click on this link .