Norwegian Sigurd Vedals website Rich Meet Beautiful guaranteed to assist trainees fulfill abundant males
The president of a pan-European “sugar daddy” dating website that targeted trainees with adverts outside Belgian universities last summertime has actually appeared in court charged with debauchery.
Norwegian Sigurd Vedal, 47, whose site Rich Meet Beautiful declared to provide a “Fifty Shades of Grey” experience to girls, is being prosecuted following a problem by the Universit Libre de Bruxelles.
Trucks bearing big posters promoting the site, referred to as a “sugar daddy and sugar child dating website”, appeared on the borders of schools in Brussels in 2015 . The ad welcomed trainees to “enhance your design of life [by getting] a sugar daddy”.
After success in Scandinavia, the Norwegian business behind the site stated it intended to hire 300,000 Belgian registrations by the end of 2018, however it was required to end its marketing project after a protest. Comparable websites have actually emerged in the UK targeting female trainees. The US-based SeekingArrangement.com was discovered in 2015 to be using superior subscription to users with a university e-mail address.
Vedal appeared in Brussels criminal court on charges of debauchery, public incitement to debauchery and breaching anti-sexism laws.
Brussels district attorneys are looking for a six-month suspended jail sentence, a fine of EUR40,000 ( 34,000) for Vedal personally and a EUR250,000 fine for his business.
They likewise desire the business’s advertising products to be taken, declaring that they “minimize trainees to sexual things”.
Eric Cusas, acting for Vedal, stated his customer was a business owner of fifteen years and a libertarian. “He is pursued by the pack, everybody wishes to capture him by the collar,” he stated.
“Rich Meet Beautiful is a specialised website focused on bringing particular individuals together with a good body and others who are affluent,” Cusas stated. He preserved any sexual component was “just in the eye of the observer”, which Vedal had actually been made a scapegoat.
Laurent Kennes, a spokesperson for the Universit Libre de Bruxelles, stated he believed about the function of the site. “We presumed the presence of a sexual equivalent to the registration on this website. The message is: ‘you’re young, you’re gorgeous, go out with a sugar daddy!’ Everybody comprehends what it’s about.”
The university is looking for EUR5,000 in damages to be “committed to an organization that battles versus sexism and prostitution”, Kennes stated.