Social media is a congested area for blog writers wanting to generate income from likes and follows, however for a choose couple of, standing apart implies looking precisely the very same. Exactly what are the tricks behind a #twinning brand name?
Two faces are much better than none (or one)
Claire and Laura Jopson are not your common travel blog writers. For something, they both dislike flying.
“We began Twins that Travel since we disliked taking a trip,” Laura, 31, states.
“It was type of a modify ego of somebody I wasn’t at that time – a positive tourist that walks around the world. Now, we take a trip – it was an odd lie that ended up being truth.”
A twin endeavor hasn’t constantly been on the cards for the set who now live 15 minutes apart near Milton Keynes.
“We implied to endeavor far from each other however we’ve stopped working,” states Claire.
The siblings began blogging in summer season 2014 and initially did not appear in their social networks posts, which then included vibrant landscape photography.
But when a buddy recommended a shift of focus – onto them – things altered.
“We forget the outdoors world sees us like that,” Claire states, however “when we began to press the twin thing, it ended up being simpler to develop ourselves.”