Payless Pranks Fashionistas With Fake Luxury Shoe Brand Called ‘Palessi’

The inexpensive shoe seller Payless ShoeSource pulled one over on style influencers when it took control of a previous Armani shop in Santa Monica, California, numerous outlets reported .

The stunt happened this fall when prominent social networks fashionistas were welcomed to have a look at the camouflaged Payless pop-up, which the business called “ Palessi. ”

Very elegant sounding.

“ We wished to do something intriguing. We wished to get Payless back into the cultural discourse, ” Doug Cameron, the creator of DCX Growth Accelerator , which produced the project, informed The Washington Post .

And, sure enough, these influencers appear to have actually been totally tricked, applauding the high-end appearance and quality of shoes marked as high as $1,800, however which generally retail for $20 to $40, according to the Post.

Once the participants bought their shoes, nevertheless, they were taken into a back space where the trick was exposed, and they were offered the shoes totally free.

Bravo, Payless. Bravo.

Below are some pictures from the night recorded on Payless ’ Palessi Instagram account .

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Shopping the night away at the Palessi Pop Up! #palessi

Palessi (@palessi_shoes)on Nov 30, 2018 at 4:23 am PST