The stunt happened this fall when prominent social networks fashionistas were welcomed to have a look at the camouflaged Payless pop-up, which the business called “ Palessi. ”
Very elegant sounding.
“ We wished to do something intriguing. We wished to get Payless back into the cultural discourse, ” Doug Cameron, the creator of DCX Growth Accelerator , which produced the project, informed The Washington Post .
And, sure enough, these influencers appear to have actually been totally tricked, applauding the high-end appearance and quality of shoes marked as high as $1,800, however which generally retail for $20 to $40, according to the Post.
Once the participants bought their shoes, nevertheless, they were taken into a back space where the trick was exposed, and they were offered the shoes totally free.
Bravo, Payless. Bravo.
Below are some pictures from the night recorded on Payless ’ Palessi Instagram account .
View this post on Instagram
Palessi (@palessi_shoes)on Nov 30, 2018 at 4:23 am PST
A post shared by Palessi (@palessi_shoes)on Nov 29, 2018 at 8:18 pm PST
translatex(16px)translatey (-4 px)turn(30deg);”>
Palessi (@palessi_shoes)on Oct 27, 2018 at 12:41 pm PDT