Meet Bon and Pon: the Japanese retirees making coordinated outfits cool

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Couple have more than 700,000 Instagram fans and are introducing their own line in a Japanese outlet store The ideal match: Bon and Pon in photos

W hether they’re standing beside a masterpiece, versus an ocean background or in front of their house, the place does not appear to matter. The numerous countless fans who have actually turned a normal Japanese couple into online megastars are truly thinking about just one thing: exactly what they are using.

Bonpon511 — otherwise referred to as Tsuyoshi and Tomi Seki– have actually brought in a big following considering that they began publishing Instagram pictures of themselves dressed up in collaborated clothing in late 2016. They are not your typical Instagram stars.

The couple, who remain in their 60s, appear nearly daily in a selection of attire integrating comparable designs and colours. The simpleness of their sartorial options has actually made them applaud from style analysts and love amongst their nearly 720,000 fans.

The spirited images, taken with an iPhone installed on a tripod, likewise interact the apparent satisfaction they stem from each other’s business, 38 years after the college sweeties wed.

Tsuyoshi Tsuyoshi Seki

and Tomi Seki called this shot’ a red-blue-beige mix with our coats off’Photograph:’May’Seki

A year on from the Yahoo! Japan short article that assisted their Instagram images go viral, the couple have actually released 2 books commemorating married life and have actually been the topic of many posts in Japanese papers and publications.

Next month they will release their own variety of devices and clothing, in cooperation with a designer, at the Japanese outlet store Isetan Mitsukoshi.

They have their child to thank for their not likely star, Tomi informed the Guardian from their house in the north-eastern city of Sendai. “She took images people and published them on her own Instagram account. She got great deals of remarks so recommended that we begin our own account.”

Their Instagram manage combines their labels as kids with their wedding event anniversary on 11 May, which they marked this year by appearing in Gingham check, accompanied by the familiar hash tags #over 60 and #greyhair.

'Bon' ‘pon’ in gingham. “src=”″/> ‘ Bon ‘and’Pon’ in gingham. Picture:’May’Seki

They have actually constantly had comparable tastes in clothing, however it was Instagram popularity that triggered them to collaborate more carefully, even throughout lazy days in the house and journeys to the grocery store.

“But it’s not practically collaborating our clothing,” stated Tsuyoshi. “We aim to pick attires that match our environments.”

Much of their closet originates from Uniqlo and other high street chains– a no-frills method they think has actually added to their appeal. “Of course we’re pleased to be referred to as design icons in the media, however that’s not actually how we see ourselves. We use basic, affordable clothing that anybody can purchase,” stated Tomi.

Outfits aside, they want to persuade other older couples that retirement must mark the start of a 2nd life– the title of among their books.

“Now we’re on our own and lastly have the time to do all the important things we didn’t have the time to do when we were raising a household and working,” Tomi stated. “We wish to reveal that retirement can be a great deal of enjoyable, particularly if you discover something you delight in doing together.”When they were both trainees at an art school in Tokyo, #peeee

The couple fulfilled at a celebration. Tsuyoshi went on to operate in style and marketing, while Tomi decided to stay at home with their child.

Each of their images brings in 10s of countless likes and generally positive remarks in Japanese, Other and english languages.

“We’re overwhelmed by the variety of remarks, although we’re not able to comprehend all them,” stated Tsuyoshi “But we’re exceptionally grateful to everybody who makes the effort to publish.”

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