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If you run your own website or help a business run theirs, you probably already know that there’s a ton of data you can get from your audience. For instance, where they go on your site, how they engage with your content, how they got there, how long they stick around, and whether you’re converting their visits into sales. But if you don’t know your way around Google Analytics, it can be hard to make sense of all that data — and to know what to do with it.
The Google Analytics Mastery Course from e-Careers Limited can help anyone get a handle on this powerful tool. Whether you’re starting from scratch or just need to brush up on a few things, you can dive into any and all of the lessons online and learn at your own speed.
Total novice? Start by understanding essential features, like the Google Analytics dashboard, shortcuts, alerts, and standard reports. Ready for a more in-depth look? Learn how to track conversions, find out how your audience engages with your sites and how they get there, and get insight into how your site visitors move through your sales funnel. The more you know about your audience and their behavior, the better your business decisions will be.
You can pick up a year of access to the Google Analytics Mastery Course for $29.