Baidu’s bets on mobile and streaming are paying off

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Hong Kong (CNN Business)Chinese search huge Baidu ( BIDU ) is still attempting to show it can turn its service around. Its strategy may be working.

Baidu still lost cash — 6.3 billion Chinese yuan ($898 million) — in the quarter. The business’s efficiency was enough to improve financier optimism. Baidu’s stock increased more than 4% in after-hours trading Wednesday night in New York.
Investors required a strong revealing today. Baidu’s shares have actually dropped 32% up until now this year as the business’s primary organisation, internet marketing, comes under hazard from increased guideline of online material in China, along with the nation’s more comprehensive financial downturn.

    One intense area has actually been iQiyi ( IQ ), an online video streaming service that Baidu has a stake in. Profits for the “Netflix of China” leapt 7% year-over-year to more than $1 billion. Customers skyrocketed 31% from a year ago to almost 106 million.
    iQiyi went public in the United States in 2015. The Nasdaq-listed start-up contends generally with Alibaba-owned Youku and Tencent Video, and has actually begun making its own initial material.
    Baidu’s mobile efforts are likewise sustaining development. The business started welcoming designers in 2015 to develop “mini” variations of apps that might run within the business’s primary mobile app, and experts think they have strong capacity for money making.

    Baidu CEO Robin Li informed experts Wednesday night that the business’s marketing efforts and mobile programs are strong, producing a cycle of favorable support.
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