New York (CNN Business)Altria, America’s preeminent cigarette business, is looking beyond tobacco for development.
The financial investment would combine a business that manages half of the American tobacco market with start-up Juul — which offers more than 70% of the cartridge-based e-cigarettes in the United States.
The marital relationship would enable Altria to expand its consumer base. Altria is a US-only organisation, spinning off from Philip Morris International in 2008. Juul offers its e-cigarettes in Canada, Israel, Russia and the United Kingdom, in addition to the United States.